Customer acquisition

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Public Speaking to Generate Low-Cost Leads

Friday, March 26th, 2010

 Networking with business associates and potential customers is a good way of keeping in contact and generating opportunities. When you combine business networking with public speaking it can transform the effectiveness of generating worthwhile leads.
Here are some of the benefits of using public speaking to generate leads:

You can influence more people more quickly
Establish your credibility
Demonstrate […]

Keys to Achieving Sustainable Growth

Monday, January 25th, 2010

 Year on year growth is good for business as long as it is backed by periods of consolidation to build infrastructure behind the growth. This produces more stability and contributes towards the sustainability of your business.
The key factors for achieving sustainable growth are:

Continuing to connect a market demand with your compelling proposition
Maintaining financial capability and […]

Does Business Networking Really Work

Tuesday, November 3rd, 2009

 
Face to face business networking has really expanded in the UK over recent years. I’m referring to local regular support groups for business people to attend. It has become a major industry with multiple networking groups opening up in most towns. Some are independent groups and many are part of national or international networking organisations.
It’s […]

Optimise Your Website for More Visitors and Conversions

Thursday, August 20th, 2009

Through specific strategies you can work towards improved natural search engine listings. Over time this increases visitors to your website and linked to effective content, improves conversions.
It’s important to realise optimisation is a long-term and ongoing web strategy not a short-term fix. Optimisation combines well with other short-term web strategies (see below). Ultimately, improving your […]

Your Website - An Essential Marketing Tool

Tuesday, May 26th, 2009

Customer demands and needs are increasing to the extent that instant gratification seems no longer fast enough! There is now an expectation for even the smallest of businesses to have a web presence and it has become an essential “must have” for all businesses.
There are many advantages and benefits of using the Internet as an […]

Test Your Marketing Capability

Tuesday, April 28th, 2009

Have you taken the Marketing MOT test to see if your marketing is up to scratch?
Take the Marketing Operations Test (MOT) for your business and discover your marketing capability. Check how well your marketing is working for you and whether there’s scope for improvement.
Gain insights into your marketing effectiveness. What could you be doing to generate […]

The 6 Key Differentiators of Your Business Proposition

Friday, April 24th, 2009

You can attract more leads and convert them in greater numbers to worthwhile sales by clearly differentiating your business proposition. This specific combination of compelling elements is often referred to as a Unique Selling Proposition or USP.
Here are the 6 key aspects that can be combined to form your uniqueness:

Price competitiveness
Quality of product or service
Turnaround […]

Make Your Advertising Work for You

Friday, March 27th, 2009

Done well, printed advertising can launch your business into a period of explosive growth. Done poorly, printed advertising can be one of the most wasteful and risky forms of marketing activity. Laser-like targeting and messaging with irresistible appeal are two crucial elements.Many businesses advertise locally in Yellow Pages which represents a significant and long-term investment […]

Expand Your Customer Base the Easy Way

Tuesday, December 30th, 2008

The most cost effective way to increase your customer base is by obtaining valuable referrals from your best customers. Most good businesses receive new customer referrals automatically from their existing customer base; however this normally has limitations,
as follows:

The flow of automatic referrals is unlikely to be adequate to build your business exponentially
Referrals emanating from the […]

3 Ways to Increase Your Conversion Rates and Generate More Sales

Monday, December 22nd, 2008

Gaining more quality leads is only of value to your business if you are able to convert them effectively. This counts for both new and existing customers as it’s equally important to grow your customer base as it is to maximise opportunities for cross-selling to your existing customers.
In theory it should be much easier to […]

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