Customer development

« Previous Entries

Keys to Achieving Sustainable Growth

Monday, January 25th, 2010

 Year on year growth is good for business as long as it is backed by periods of consolidation to build infrastructure behind the growth. This produces more stability and contributes towards the sustainability of your business.
The key factors for achieving sustainable growth are:

Continuing to connect a market demand with your compelling proposition
Maintaining financial capability and […]

Get Into the Mind of Your Customers

Tuesday, September 15th, 2009

 Why would you want to get into the mind of your customers? Quite simply, the better you understand their needs and wants the better you can serve them. When you serve your customers well according to their needs and wants, they are keen to do business with you. Why wouldn’t you want to do business […]

The Ultimate in Customer Service

Monday, August 31st, 2009

 Let’s examine how to deliver the ultimate in customer service.  With the right approach you can add ‘wow’ factor to your customer experiences and develop mutually beneficial long term relationships.
All businesses have natural customer attrition. People change their minds, move away or die! You want effective marketing in place to constantly grow your customer base, […]

Practice Effective Marketing

Thursday, July 23rd, 2009

 Make sure you have a compelling product and service proposition. Be crystal clear about how to differentiate yourself and position your business at the highest level of quality delivery.
Know your target market. Match closely the demographics of your prospect to those on your contact list. Consider psychographics as well as demographics (i.e. the personality, style […]

Your Website - An Essential Marketing Tool

Tuesday, May 26th, 2009

Customer demands and needs are increasing to the extent that instant gratification seems no longer fast enough! There is now an expectation for even the smallest of businesses to have a web presence and it has become an essential “must have” for all businesses.
There are many advantages and benefits of using the Internet as an […]

Test Your Marketing Capability

Tuesday, April 28th, 2009

Have you taken the Marketing MOT test to see if your marketing is up to scratch?
Take the Marketing Operations Test (MOT) for your business and discover your marketing capability. Check how well your marketing is working for you and whether there’s scope for improvement.
Gain insights into your marketing effectiveness. What could you be doing to generate […]

Generating Ongoing Sales from Existing Customers

Wednesday, February 25th, 2009

Gaining ongoing sales from your best customer relationships is one of the most rewarding and profitable ways to generate new business. So how do you decide which customers to approach and what to make available to them? Here are a few suggestions to help you identify the right customers and present the right message to […]

3 Ways to Increase Your Conversion Rates and Generate More Sales

Monday, December 22nd, 2008

Gaining more quality leads is only of value to your business if you are able to convert them effectively. This counts for both new and existing customers as it’s equally important to grow your customer base as it is to maximise opportunities for cross-selling to your existing customers.
In theory it should be much easier to […]

How to Create a Superior Database

Friday, December 5th, 2008

Do you maintain a dedicated marketing database of customer and targeted prospect information? If not then you need to begin to put this in place immediately. Any business can only market intelligently when it is armed with vital contact information. In fact - outside of tangible business assets such as property, machinery and stock, your […]

Which End of Your Business Are You Marketing?

Tuesday, September 23rd, 2008

There are two distinctly different ends of your business for marketing purposes. To successfully and profitably market your business, it is critical you fully understand both ends and continue to operate them effectively and continuously. I will refer to these as “front-end” and “back-end” activities. Each requires different activities. The two need to be kept […]

« Previous Entries