Archive for March, 2008

Manage Regular Contact with Your Customers

Friday, March 28th, 2008

 You want to use direct response methods to keep in regular contact with your existing customers and communicate effectively.There are only 3 ways to grow a business:

Increase the number of customers buying from you
Encourage existing customers to spend at a higher level
Motivate your existing customers to buy more often

Activities 2 and 3 produce the highest […]

Use Direct Response Methods to Produce the Best Return

Thursday, March 20th, 2008

You will be familiar with brand advertising that is undertaken by large corporate businesses and is a major industry in itself. This kind of promotion works as part of an overall marketing mix when you have a massive existing customer base and a well-known presence within the market place. Brands such as Tesco, Virgin and […]

Compel Large Numbers of New Customers to Your Business

Monday, March 10th, 2008

In order to appeal to ideal customers you want a range of compelling product and service options. You want to be able to attract large numbers of new prospects, then convert and retain them as ongoing customers. This requires a ‘funnel’ of different product and service options that operate at multiple levels. Understanding the average […]