Archive for June, 2008

Provide Regular Newsletter Contact

Monday, June 23rd, 2008

 Marketing communication with your customers needs to include both promotional and informational content. By this, I mean you want to be educating and informing your customers as well as tempting them to buy your products and services. Contact that is purely sales oriented soon becomes tedious and irritating for your customers and prospects.Regular newsletters are […]

Promote Your Business Effectively Offline

Wednesday, June 18th, 2008

Offline marketing activities can be just as powerful as promoting your business online. You want to test a comprehensive range of direct marketing activities including direct mail, telemarketing, SMS text messaging, business networking, developing alliance partnerships and public relations using closed-loop marketing methods.
Closed-Loop marketing
This incorporates highly targeted “permission” based contact with your customers and prospects […]

Right People, Right Message, Right Time Using the Right Approach

Thursday, June 12th, 2008

We are constantly prioritising and reprioritising our business activities throughout the day. Sometimes this can be part of a planned strategy and often it can be in response to another person’s agenda - An important customer, perhaps, with an urgent need!
The overall success of your business will be greatly determined by how you manage to […]

The Power of Internet Marketing

Tuesday, June 3rd, 2008

You could be missing out substantially if you’re not actively seeking online opportunities. Every business requires a web presence to gain enquiries and obtain profitable sales. Here are a number of strategies you can apply to make sure you are optimising this essential area for your business.
To begin with you don’t have to have a […]