Archive for September, 2008

Which End of Your Business Are You Marketing?

Tuesday, September 23rd, 2008

There are two distinctly different ends of your business for marketing purposes. To successfully and profitably market your business, it is critical you fully understand both ends and continue to operate them effectively and continuously. I will refer to these as “front-end” and “back-end” activities. Each requires different activities. The two need to be kept […]

How to Get Customers Coming to You at Minimal Cost

Tuesday, September 16th, 2008

 Do you want to attract new customers on a regular basis whilst keeping the costs down? If so, here are several low-cost ways to generate quality leads and enquires that convert into new customers. You can achieve this while avoiding some of the high costs associated with elaborate advertising campaigns that are often wasteful and […]

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Monday, September 8th, 2008

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Become the business of choice for your customers

Tuesday, September 2nd, 2008

 Before you carry out any new marketing activities you want to consider how you plan to differentiate your business and how you wish to position it appropriately for your marketplace.
This requires you to step back from the every day hustle and bustle of running a business and take a strategic look at your operation as […]