Archive for November, 2008

How to Make Selling a Natural & Enjoyable Part of Acquiring New Customers

Friday, November 21st, 2008

Many business owners I speak to say that they often find the whole process of selling an uncomfortable and unpleasant experience. It is sometimes seen as a necessary evil. It doesn’t have to be this way and in fact should be an enjoyable and fulfilling part of your ongoing business development activities.
Some people say that […]

3 Proven Lead Generation Strategies

Monday, November 10th, 2008

Finding effective ways to generate targeted leads is an ongoing refinement process and an essential part of your business development. All businesses need to constantly drive new prospects to provide a regular stream of enquiries and new customer opportunities. Even if you don’t want to grow your business, you still need to replace lost customers […]

Success Through Differentiation

Monday, November 3rd, 2008

The importance of clear differentiation for your business cannot be overstated. Take any highly successful organisation and you will invariably find a distinctive range of products and services delivering value and results to its customers. You most likely operate in a competitive marketplace as do most businesses today.
While pricing is always a buying factor it […]