Archive for December, 2008

Expand Your Customer Base the Easy Way

Tuesday, December 30th, 2008

The most cost effective way to increase your customer base is by obtaining valuable referrals from your best customers. Most good businesses receive new customer referrals automatically from their existing customer base; however this normally has limitations,
as follows:

The flow of automatic referrals is unlikely to be adequate to build your business exponentially
Referrals emanating from the […]

3 Ways to Increase Your Conversion Rates and Generate More Sales

Monday, December 22nd, 2008

Gaining more quality leads is only of value to your business if you are able to convert them effectively. This counts for both new and existing customers as it’s equally important to grow your customer base as it is to maximise opportunities for cross-selling to your existing customers.
In theory it should be much easier to […]

How to Create a Superior Database

Friday, December 5th, 2008

Do you maintain a dedicated marketing database of customer and targeted prospect information? If not then you need to begin to put this in place immediately. Any business can only market intelligently when it is armed with vital contact information. In fact - outside of tangible business assets such as property, machinery and stock, your […]