Archive for April, 2009

Test Your Marketing Capability

Tuesday, April 28th, 2009

Have you taken the Marketing MOT test to see if your marketing is up to scratch?
Take the Marketing Operations Test (MOT) for your business and discover your marketing capability. Check how well your marketing is working for you and whether there’s scope for improvement.
Gain insights into your marketing effectiveness. What could you be doing to generate […]

The 6 Key Differentiators of Your Business Proposition

Friday, April 24th, 2009

You can attract more leads and convert them in greater numbers to worthwhile sales by clearly differentiating your business proposition. This specific combination of compelling elements is often referred to as a Unique Selling Proposition or USP.
Here are the 6 key aspects that can be combined to form your uniqueness:

Price competitiveness
Quality of product or service
Turnaround […]